The Wellness Revolution by Paul Zane Pilzer
I have just finished reading this book and it provided me with a clearer picture of the current state of the wellness industry as a consumer and as an entrepreneur. Paul Zane Pilzer, a world renowned economist's, wrote this second edition as a follow-up to his 2002 Wellness Revolution because so much has happened in the past five years. Some of the events happened as he has predicted, like the rise of the industry from US$ 200 billion in 2002 to US$ 500 billion today; some he missed, like the involvement of the direct selling industry; some he didn't expect to proceed very quickly; like the early adoption of healthy food offerings by food industry providers. He tells of the different pioneers in this industry and how people are slowly shifting to a more proactive approach to sickness and diseases. The related services primarily involve providing proper diets, exercise and supplementation to promote anti-aging and healthier lifestyles. He then mentioned that Direct Selling has become a very important player in the industry as it provides intellectual distribution, the process of educating customers about new products and services.
Book List
| Title | Author |
| The Wellness Revolution | Paul Zane Pilzer |
| The Alchemist | Paulo Coehlo |
